"What is it to be a fisherman? For many, it is a lifestyle that consumes us. It takes up our free time, drives the food we eat, provides a platform for enjoying the ocean and outdoors."

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We’ll keep you up to date on the latest product drops, promos, all things J.A.F and angling tales. By signing up you’ll receive 100 loyalty points which can be redeemed as a $10 discount. To activate the discount you’ll need to create an online account T&Cs apply.

OUR SALTY ESSENTIALS

Get to know our mates & crews via our Salty Essentials feature which highlights what our salty friends believe is their nearest & dearest odd trinkets, favourite garments, tackle secrets & more.

View our Salty Essentials

The LOG BOOK

Our salty journal full of tales from our crews latest missions as well as collection editorials & campaigns.

View the J.A.F Log Book

W24 ANGLER TECH WET WEATHERS* — PHOTO CAMPAIGN

W24 ANGLER TECH WET WEATHERS* — PHOTO CAMPAIGN Introducing the much anticipated 2024 Angler Tech Wet Weather Collection. After much development and research over the 12 -18 months of talking to our anglers and suppliers, we feel we have finally developed our Angler Tech Wet Weathers...

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S23 — SENSE OF SHELTER* PHOTO CAMPAIGN & COLLECTION

S23 — SENSE OF SHELTER* PHOTO CAMPAIGN & COLLECTION As a fisherman, the Sense of Shelter is something that comforts the salty soul. Tucking in out of the weather to flick a lure or pump a berley trail in a protected nook, cranny, or bay is one of life's simple satisfactions. After long days on the water or rocks

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TAUPE PVC DRY BAGS - PHOTO CAMPAIGN

TAUPE PVC DRY BAGS - PHOTO CAMPAIGN With the success of our Angler Tech Backpack over the years, we have developed our PVC gear into an entire collection. All dry bags are made from incredibly tough Nylon and coated in PVC. It’s robust and durable, able to withstand all weather conditions

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W23 - CASTING THE IRON SANDS* VIDEO CAMPAIGN

W23 - CASTING THE IRON SANDS* VIDEO CAMPAIGN This beautiful part of New Zealand inspired our latest winter Collection – CASTING THE IRON SANDS*. The dark textures, wild seas and vast landscapes offered the ideal colour palette for our new collection.

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J.AF — S22 ANGLER TECH* BEN BROWN SHORT CLIP

J.AF — S22 ANGLER TECH* BEN BROWN SHORT CLIP DO IT FOR YOUR SKIN* New season Angler Tech UPF40 LS hoods and tees have arrived inshore, along with a full range of Crewman shorts and accessories

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S22 CAVALLI* CAMPAIGN & COLLECTION VIDEO

S22 CAVALLI* CAMPAIGN & COLLECTION VIDEO Located north of the Bay of Islands, New Zealand, the CAVALLI* Islands are a cluster of reefs, inlets and islands lying a few miles offshore. They were named by Captain James Cook in the mid-1700’s when he traded fish – probably trevally, with local Māori. Jump forward a couple of hundred years and the J.A.F 610 Surtees is in tow...

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