What is it to be a fisherman? For many, it is a lifestyle that consumes us. It takes up our free time, drives the food we eat, and provides a platform for enjoying the outdoors.

CREWMAN SHORTS 2.0

★★★★★
The Hilux of Shorts — Now in an updated fit and available in a wide range of colours! The all-new Crewman Short 2.0, hands down, is the most utilitarian pair of shorts you’ll ever own. Just ask your mate, he’s got a pair or 3.

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Just Another Fisherman S26 Campaign

J.A.F A3 FISH PRINTS*

Salt up your Fisherman's life with one of our A3 prints on Mohawk Felt 298 gsm stock, made from recycled post-consumer fibres; Choose from 15 incredible Species Illustrations by Artist Max Thompson. Perfect for the Boatshed, Fishing Den, Office, Kid's Room or Home.

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SIGN UP TO OUR SALTY MAILING LIST*

We’ll keep you up to date on the latest product drops, promos, all things J.A.F and angling tales. By signing up you’ll receive 100 loyalty points which can be redeemed as a $10 discount. To activate the discount you’ll need to create an online account T&Cs apply.

The LOG BOOK

Our salty journal full of tales from our crews latest missions as well as collection editorials & campaigns.

View the J.A.F Log Book

S26 The Hell Hole of the Pacific

S26 The Hell Hole of the Pacific Between the rolling green hills of Te Ika-a-Māui and the vast blue of the Pacific, lies a town with two names. First came Kororāreka. Long before European settlers, this was Ngāpuhi land. Fertile hills at their back, an abundant coastline to feed them and one of the best natural harbours in the north.

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W26 Reel People.

W26 Reel People. Just Another Fisherman presents: Reel People. Just Another Fisherman is more than a clothing brand, it's a way of life. Rooted in authenticity, our community is built by Reel People. We make clothes for Reel People. This is the legacy we'll continue to build, together. Without you, there is no Just Another Fisherman.

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STAMP SERIES

STAMP SERIES Throwing it right back to a time of milk men, phone booths and endless summers. Introducing the stamp series. Three vintage postage stamp inspired prints, featuring three of New Zealand’s most classic water inhabiting creatures. Trout, Crayfish & Marlin, each stamp an ode to the good old days of fishing in New Zealand.

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OUR SALTY ESSENTIALS

Get to know our mates & crews via our Salty Essentials feature which highlights what our salty friends believe is their nearest & dearest odd trinkets, favourite garments, tackle secrets & more.

View our Salty Essentials