"Many moons ago, we saw a need for clothing that was not only durable and functional but also comfortable and ready to wear on and off the water as well as in the harshest of outdoor environments."

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100% MERINO KNITWEAR*

Our premium Merino Knitwear is back and in new colours. Each style is RWS certified and weaved from an extra-fine 100% merino yarn. Be sure to check them out.

The RWS is a tool used to recognise the best practices of sheep farmers, addressing the welfare of the sheep and the land they graze on. All farms are required to be certified to ensure the sheep are treated with respect to their five freedoms of animal welfare as well as best practices in the management of the land. This ensures that the garments are traceable as they move through the supply chain.

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OUR SALTY ESSENTIALS

Get to know our mates & crews via our Salty Essentials feature which highlights what our salty friends believe is their nearest & dearest odd trinkets, favourite garments, tackle secrets & more.

View our Salty Essentials

The LOG BOOK

Our salty journal full of tales from our crews latest missions as well as collection editorials & campaigns.

View the J.A.F Log Book

S23 — SENSE OF SHELTER* PHOTO CAMPAIGN & COLLECTION

S23 — SENSE OF SHELTER* PHOTO CAMPAIGN & COLLECTION As a fisherman, the Sense of Shelter is something that comforts the salty soul. Tucking in out of the weather to flick a lure or pump a berley trail in a protected nook, cranny, or bay is one of life's simple satisfactions. After long days on the water or rocks

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TAUPE PVC DRY BAGS - PHOTO CAMPAIGN

TAUPE PVC DRY BAGS - PHOTO CAMPAIGN With the success of our Angler Tech Backpack over the years, we have developed our PVC gear into an entire collection. All dry bags are made from incredibly tough Nylon and coated in PVC. It’s robust and durable, able to withstand all weather conditions

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THE PILOT BOAT* J.A.F W23 PHOTO CAMPAIGN

THE PILOT BOAT* J.A.F W23 PHOTO CAMPAIGN We recently had the opportunity to witness the brave and essential work of the pilot boats off the coast of Taranaki, New Zealand. Rain, hail, or shine, these pilots and vessels guide ships safely into port, ensuring the economy keeps moving smoothly.

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W23 - CASTING THE IRON SANDS* VIDEO CAMPAIGN

W23 - CASTING THE IRON SANDS* VIDEO CAMPAIGN This beautiful part of New Zealand inspired our latest winter Collection – CASTING THE IRON SANDS*. The dark textures, wild seas and vast landscapes offered the ideal colour palette for our new collection.

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J.AF — S22 ANGLER TECH* BEN BROWN SHORT CLIP

J.AF — S22 ANGLER TECH* BEN BROWN SHORT CLIP DO IT FOR YOUR SKIN* New season Angler Tech UPF40 LS hoods and tees have arrived inshore, along with a full range of Crewman shorts and accessories

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S22 CAVALLI* CAMPAIGN & COLLECTION VIDEO

S22 CAVALLI* CAMPAIGN & COLLECTION VIDEO Located north of the Bay of Islands, New Zealand, the CAVALLI* Islands are a cluster of reefs, inlets and islands lying a few miles offshore. They were named by Captain James Cook in the mid-1700’s when he traded fish – probably trevally, with local Māori. Jump forward a couple of hundred years and the J.A.F 610 Surtees is in tow...

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