"There's an old saying; the more you practice, the luckier you get. In our case, the preparation and journey to get to our fishing spots, is not just a means to an end, but an integral part of the experience."

J.A.F A3 FISH PRINTS*

Salt up your Fisherman's life with one of our A3 prints on Mohawk Felt 298 gsm stock, made from recycled post-consumer fibres; Choose from 15 incredible Species Illustrations by Artist Max Thompson. Perfect for the Boatshed, Fishing Den, Office, Kid's Room or Home.

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CREWMAN SHORTS*

Our best-selling summer shorts are back and in new colour ways “A pair of shorts that are so comfortable you can do pretty much everything in them! Super lightweight which is perfect for summer time. This also means they dry super quick. Super stretchy for running around the rocks or loading gear into the boat. Definitely a 10/10” – William Lomas

Find them here

SIGN UP TO OUR SALTY MAILING LIST*

We’ll keep you up to date on the latest product drops, promos, all things J.A.F and angling tales. By signing up you’ll receive 100 loyalty points which can be redeemed as a $10 discount. To activate the discount you’ll need to create an online account T&Cs apply.

OUR SALTY ESSENTIALS

Get to know our mates & crews via our Salty Essentials feature which highlights what our salty friends believe is their nearest & dearest odd trinkets, favourite garments, tackle secrets & more.

View our Salty Essentials

The LOG BOOK

Our salty journal full of tales from our crews latest missions as well as collection editorials & campaigns.

View the J.A.F Log Book

S24 — THE NORTH HAVEN* PHOTO CAMPAIGN & COLLECTION

S24 — THE NORTH HAVEN* PHOTO CAMPAIGN & COLLECTION We are rarely told through life to appreciate the process. Much of our successes in life are due to the time, effort, and preparation to achieve success or reach our "North Haven"

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W24 ANGLER TECH WET WEATHERS* — PHOTO CAMPAIGN

W24 ANGLER TECH WET WEATHERS* — PHOTO CAMPAIGN Introducing the much anticipated 2024 Angler Tech Wet Weather Collection. After much development and research over the 12 -18 months of talking to our anglers and suppliers, we feel we have finally developed our Angler Tech Wet Weathers...

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S23 — SENSE OF SHELTER* PHOTO CAMPAIGN & COLLECTION

S23 — SENSE OF SHELTER* PHOTO CAMPAIGN & COLLECTION As a fisherman, the Sense of Shelter is something that comforts the salty soul. Tucking in out of the weather to flick a lure or pump a berley trail in a protected nook, cranny, or bay is one of life's simple satisfactions. After long days on the water or rocks

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