Our salty journal full of tales from our crews latest missions as well as collection editorials & campaigns.
J.A.F ANGLERS ESCAPE X GUMBOOT FRIDAY COLLECTION*
In support of Gumboot Friday this November, we have launched a limited edition Anglers Escape collection. This collection was inspired by the success of our annual fishing event - The Anglers Escape, where we fish and raise funds to help New Zealand youth struggling with their mental health.
To do our part, J.A.F will donate 40% of all retail sales from this collection and $10 for every wholesale unit sold. Over $2800 raised so far from wholesale sales. Collection also available in-store.
J.A.F PORT SOCKS
Perfect for all situations. Workboats to fishing boots. Crafted from a mid-heavy weight soft cotton blend to give you the right balance between warmth and breathability. Featuring our J.A.F logo printed on the sole and a tri colour block in a mélange knit. Available in 4 colours.
OUR SALTY ESSENTIALS
Get to know our mates & crews via our Salty Essentials feature which highlights what our salty friends believe is their nearest & dearest odd trinkets, favourite garments, tackle secrets & more.
The LOG BOOK
S23 — SENSE OF SHELTER* PHOTO CAMPAIGN & COLLECTION
As a fisherman, the Sense of Shelter is something that comforts the salty soul. Tucking in out of the weather to flick a lure or pump a berley trail in a protected nook, cranny, or bay is one of life's simple satisfactions. After long days on the water or rocks
TAUPE PVC DRY BAGS - PHOTO CAMPAIGN
With the success of our Angler Tech Backpack over the years, we have developed our PVC gear into an entire collection. All dry bags are made from incredibly tough Nylon and coated in PVC. It’s robust and durable, able to withstand all weather conditions
THE PILOT BOAT* J.A.F W23 PHOTO CAMPAIGN
We recently had the opportunity to witness the brave and essential work of the pilot boats off the coast of Taranaki, New Zealand. Rain, hail, or shine, these pilots and vessels guide ships safely into port, ensuring the economy keeps moving smoothly.
W23 - CASTING THE IRON SANDS* VIDEO CAMPAIGN
This beautiful part of New Zealand inspired our latest winter Collection – CASTING THE IRON SANDS*. The dark textures, wild seas and vast landscapes offered the ideal colour palette for our new collection.
J.AF — S22 ANGLER TECH* BEN BROWN SHORT CLIP
DO IT FOR YOUR SKIN* New season Angler Tech UPF40 LS hoods and tees have arrived inshore, along with a full range of Crewman shorts and accessories
S22 CAVALLI* CAMPAIGN & COLLECTION VIDEO
Located north of the Bay of Islands, New Zealand, the CAVALLI* Islands are a cluster of reefs, inlets and islands lying a few miles offshore. They were named by Captain James Cook in the mid-1700’s when he traded fish – probably trevally, with local Māori. Jump forward a couple of hundred years and the J.A.F 610 Surtees is in tow...