W23 — CASTING THE IRON SANDS*

From the rugged rocks of Opunake to the wind-swept, black iron-sand beaches of the Mokau, the Taranaki coast is a fisherman's playground with bounty on offer right at your feet.

This beautiful part of New Zealand inspired our latest winter Collection – CASTING THE IRON SANDS*. The dark textures, wild seas and vast landscapes offered the ideal colour palette for our new collection. Our winter 23 collection features our new premium heavyweight cotton fleece collection built from Better Cotton (BCI) and 100% RWS Merino Knitwear collection, both sustainable standards as we begin to be transparent with Our Responsibility Voyage, alongside is a great range of heritage mid and heavyweight shirting, vests, little anglers, printed goods and headwear.

New styles are dropping monthly online, in-store and at your closest J.A.F Merchant.

Stay tuned and stay salty.