We Bring to you the CAVALLI* S22 Campaign & Collection

Located north of the Bay of Islands, New Zealand, the CAVALLI* Islands are a cluster of reefs, inlets and islands lying a few miles offshore. They were named by Captain James Cook in the mid-1700’s when he traded fish – probably trevally, with local Māori. Jump forward a couple of hundred years and the J.A.F 610 Surtees is in tow behind the local tractor ‘David Black’ – ready for the first day of our Summer campaign exploring the CAVALLI* Islands.

The options are endless in this beautiful part of the country – jump on the rocks for a land-based fish, head over the horizon to chase pelagics and tasty bottom fish, or simply enjoy quality time with family and friends over cold beer and fresh sashimi. Regardless of what each day of our adventure was devoted to, we took the time to enjoy the full bounty on offer – be it tangible or intangible.

Special thanks to the anglers, photographers and local support that made this campaign possible – it was a perfect setting to showcase our new summer collection.

We hope you enjoy our latest summer collection CAVALLI*, with a great selection of heritage J.A.F classics, Angler Tech UPF40 LS Fishing tops, shorts, fresh printed goodness, headwear & accessories + so much more; dropping monthly in-store, online and at your closest J.A.F Merchants.