W23 — CASTING THE IRON SANDS*
From the rugged rocks of Opunake to the wind-swept, black iron-sand beaches of the Mokau, the Taranaki coast is a fisherman's playground with bounty on offer right at your feet.
This beautiful part of New Zealand inspired our latest winter Collection – CASTING THE IRON SANDS*. The dark textures, wild seas and vast landscapes offered the ideal colour palette for our new collection. Our winter 23 collection features our new premium heavyweight cotton fleece collection built from Better Cotton (BCI) and 100% RWS Merino Knitwear collection, both sustainable standards as we begin to be transparent with Our Responsibility Voyage, alongside is a great range of heritage mid and heavyweight shirting, vests, little anglers, printed goods and headwear.
New styles are dropping monthly online, in-store and at your closest J.A.F Merchant.
Stay tuned and stay salty.
FEB & MARCH DROP
BETTER COTTON COLLECTION — APRIL
Better Cotton (BCI) is the world’s leading sustainability initiative for cotton. Their mission is to help cotton communities survive and thrive, while protecting and restoring the environment. Cotton is one of the world’s most important renewable natural resources. Safeguarding the growing and production of it is essential. In 2005, as part of a round-table initiative convened by WWF, a group of visionary organisations came together to make sure cotton had a sustainable future.
Responsible Wool Standard (RWS)
The RWS is a tool used to recognise the best practices of sheep farmers, addressing the welfare of the sheep and the land they graze on. All farms are required to be certified to ensure the sheep are treated with respect to their five freedoms of animal welfare as well as best practices in the management of the land. This ensures that the garments are traceable as they move through the supply chain.
W23 April DROP
MAY LIfESTYLE DROP
JUNE DROP
Special thanks to
Matt Queree ~ mattqueree.com
Daiwa ~ daiwa.co.nz
Anglers Willis Luttrell & Calum Wood