NEW SEASON GOODS ONLINE & IN-STORE NOW NEW SEASON GOODS ONLINE & IN-STORE NOW

S23 — SENSE OF SHELTER* PHOTO CAMPAIGN & COLLECTION

S23 — SENSE OF SHELTER* PHOTO CAMPAIGN & COLLECTION
As a fisherman, the Sense of Shelter is something that comforts the salty soul. Tucking in out of the weather to flick a lure or pump a berley trail in a protected nook, cranny, or bay is one of life's simple satisfactions. After long days on the water or rocks

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TAUPE PVC DRY BAGS - PHOTO CAMPAIGN

TAUPE PVC DRY BAGS - PHOTO CAMPAIGN
With the success of our Angler Tech Backpack over the years, we have developed our PVC gear into an entire collection. All dry bags are made from incredibly tough Nylon and coated in PVC. It’s robust and durable, able to withstand all weather conditions

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THE PILOT BOAT* J.A.F W23 PHOTO CAMPAIGN

THE PILOT BOAT* J.A.F W23 PHOTO CAMPAIGN
We recently had the opportunity to witness the brave and essential work of the pilot boats off the coast of Taranaki, New Zealand. Rain, hail, or shine, these pilots and vessels guide ships safely into port, ensuring the economy keeps moving smoothly.

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W23 - CASTING THE IRON SANDS* PHOTO CAMPAIGN & COLLECTION

W23 - CASTING THE IRON SANDS* PHOTO CAMPAIGN & COLLECTION
W23 — CASTING THE IRON SANDS* From the rugged rocks of Opunake to the wind-swept, black iron-sand beaches of the Mokau, the Taranaki coast is a fisherman's playground with bounty on offer right at your feet. This beautiful part of New Zealand inspired our latest winter Collection – CASTING THE IRON SANDS*

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S22 CAVALLI* Campaign & Collection

S22 CAVALLI* Campaign & Collection
Located north of the Bay of Islands, New Zealand, the CAVALLI* Islands are a cluster of reefs, inlets and islands lying a few miles offshore. They were named by Captain James Cook in the mid-1700’s when he traded fish – probably trevally, with local Māori. Jump forward a couple of hundred years and the J.A.F 610 Surtees is in tow...

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