J.A.F Coastal Cast* S21 Campaign & Collection Video

We bring to you ~ COASTAL CAST*  

When I hark back to some of my fondest fishing memories, at the forefront is heading down the eastern Bay of Plenty coast for a surfcast. In my childhood days I would regularly jump into the back of a tan 90’s Hilux with my old man Rod Styles and well-renowned surfcaster Vaughan Craven. The scenes from these adventures are ingrained in my memory – the crackling beach fires, our rabbit-hounding Jack Russell, and the Lion Red spilling from the cup holders of the bouncing truck. 

Chasing fish from the beach is not only a great thing to do with family, but also a very challenging form of fishing. Every fish you catch is well-earned, which makes it incredibly rewarding when you pull a gleaming snapper or gurnard out from the breakers.

Our lastest S21 Campaign COASTAL CAST* is an insight into this fishing lifestyle – the smiles and memories of my youth returned instantly as we made our way along these same shores in the pursuit of those same gleaming fish. The S21 collection features all your favourite J.A.F Summer Apparel – lightweight custom printed shirts, flannels, a full range of lifestyle and technical shorts, printed goods, and more. Fresh goods will be dropping monthly.


Stay Salty, Stay Safe



Special thanks to
Matt Queree ~ mattqueree.com