PHOTO CAMPAIGNS

Sep 09, 2021

JAF Coastal Cast* S21 Campaign / Collection

When I hark back to some of my fondest fishing memories, at the forefront is heading down the eastern Bay of Plenty coast for a surfcast. In my childhood days I would regularly jump into the back of a tan 90’s Hilux with my old man Rod Styles and well-renowned surfcaster Vaughan Craven. The scenes from...

Jul 22, 2021

THE SWORD PLOTTER ~ WINTER 21 CAMPAIGN

What is it to be a fisherman? For many, it is a lifestyle that consumes us. It takes up our free time, drives the food we eat, and provides a platform for enjoying the outdoors. Often, it is a way of life passed down from older generations that becomes embedded into our psyche from a young age...

Sep 28, 2020

BACKYARD BOUNTY ~ J.A.F S20/21 CAMPAIGN

As we hit the road for the Coromandel, the excitement is boundless, fizzing for the adventures ahead. Driving through the unspoiled backyard of New Zealand truly makes you appreciate where we get to spend our lives. Blanketing both sides of the road, is the deep green of the wild to your right, and to the left, the...

Sep 03, 2019

CAUGHT ON THE COAST ~ J.A.F S19 Campaign.

Introducing our latest Just Another Fisherman Summer collection CAUGHT ON THE COAST. A campaign to the Far North of New Zealand exploring the coast, casting a line and having quality time with your mates.

This campaign features our latest summer lifestyle, Angler Tech and Fisherman...

Jun 06, 2019

Introducing THE WOODWORKER, June W19 Lifestyle

Recently we caught up with Peter Lennon from Display Nest Ltd. We have known Peter for a few years now and first worked with him and his son Sam Lennon on our very first retail store the FISHERMAN’S DEN.

Peter is an extremely talented woodworker and his passion began in the 70s...

Blog posts

JAF Coastal Cast* S21 Campaign / Collection

THE SWORD PLOTTER ~ WINTER 21 CAMPAIGN

BACKYARD BOUNTY ~ J.A.F S20/21 CAMPAIGN

CAUGHT ON THE COAST ~ J.A.F S19 Campaign.

Introducing THE WOODWORKER, June W19 Lifestyle