Introducing AOTEA* W22 Campaign & Collection There is something special about exploring new waters and having the simple task of gathering enough food throughout the day to make dinner. Our latest W22 campaign - AOTEA - was inspired by that ritual.

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When I hark back to some of my fondest fishing memories, at the forefront is heading down the eastern Bay of Plenty coast for a surfcast. In my childhood days I would regularly jump into the back of a tan 90’s Hilux with my old man Rod Styles and well-renowned surfcaster Vaughan Craven. The scenes from...

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What is it to be a fisherman? For many, it is a lifestyle that consumes us. It takes up our free time, drives the food we eat, and provides a platform for enjoying the outdoors. Often, it is a way of life passed down from older generations that becomes embedded into our psyche from a young age...

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As we hit the road for the Coromandel, the excitement is boundless, fizzing for the adventures ahead. Driving through the unspoiled backyard of New Zealand truly makes you appreciate where we get to spend our lives. Blanketing both sides of the road, is the deep green of the wild to your right, and to the left, the...

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Introducing our latest Just Another Fisherman Summer collection CAUGHT ON THE COAST. A campaign to the Far North of New Zealand exploring the coast, casting a line and having quality time with your mates.

This campaign features our latest summer lifestyle, Angler Tech and Fisherman...

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