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  • Welcome to “Our Salty Doorstep” J.A.F S18 Campaign and Collection.

    Welcome to “Our Salty Doorstep”

    New Zealand is a country full of idyllic coastal gems, bringing joy and gratitude to so many anglers. Our latest S18 campaign and collection is a snippet of “Our Salty Doorstep” and all that it gives us.

    Snapper logo LS tee, Navy ~ Shop Now

    Bust up tee, Dirty Apricot ~ Available November 18

    Smoke House Crew, Oatmeal ~ Available December 18 | Piper Cap, Black ~ Available December 18

    Anticipating the next move after a slow morning bite.

    Smoke House Bay, Great Barrier Island.

     Simple pleasures

     Salty Adventure Cap, Khaki Cord ~ Shop Now | Cruiser Life Tee, Oatmeal ~ Shop Now | Adventure Fish Shorts, Khaki ~ Shop Now | Old Sea Dog Cap, Light Blue ~ Available November | Bust Up Tee, Navy ~ Available November | Critters & Tackle Shorts, Light Blue ~ Shop Now

     Salty Adventure Cap, Khaki Cord ~ Shop Now | Critters & Tackle SS Shirt ~ Shop Now | Dinghy Pants, Chambray ~ Shop Now | Cruiser Trucker, Blue ~ Shop Now

    Feeding the locals 

     "Our Salty Doorstep"

    Cruiser Trucker, Blue ~ Shop Now | Triple Logo LS Tee, Navy ~ Shop Now | Treble Crewman Shorts, Khaki ~ Shop Now

     Piper Cap, Grey ~ Available December | Indigo Sea LS Tee, Nat/Indigo ~ Shop Now | Pier Chino Pants, Brown ~ Available November |  Salty Adventure Cap, Khaki Cord ~ Shop Now | Critters & Tackle SS Shirt ~ Shop Now | Dinghy Pants, Chambray ~ Shop Now

     Taking in the sights

     Morning mission

    Old Sea Dog Cap, Navy ~ Available November | Cruiser Hood, Khaki ~ Shop Now | Crewman Shorts, Navy ~ Shop Now | Critter & Tackle 5 Panel ~ Shop Now | Triple Logo LS Tee, Navy ~ Shop Now

    Old Sea Dog Cap, Navy ~ Available November | Cruiser Hood, Khaki ~ Shop Now

     Old Sea Dog Cap, Navy ~ Available November | Cruiser Hood, Khaki ~ Shop Now | Tug Cap, Denim ~ Available November | Indigo Sea LS Tee, Nat/Indigo ~ Shop Now

    On the move

    Happy days

    Special thanks to
    Matt Queree ~ mattqueree.com
    Hauraki Express ~ haurakiexpress.co.nz
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